MARKETING YOUR WEBSITE
The World Wide Web has gone from an office frill
to an interactive marketplace.
A nice looking, easy to use Web site within budget is no longer
enough. Web sites that sell, promote, inform, educate, or entertain
need to be highly functional, skillfully designed, a pleasure
to navigate, and very useful to its users. Competition is fierce:
only the highest quality sites will pervade.
Joe M. Weller, chief executive of Nestle USA, said that "the
Internet is about possibility, not technology," and argued
that "if e-business is going to work, it cannot be an add-on
or an afterthought. It has to become part of every function."
Acklie Web Design specializes in the pre-design strategic planning,
hosting, design, architecture, implementation, promotion, site
enhancement, maintenance and support of your web site. Our professional
team is well versed in full motion technologies and will
spend the time to explain, advise, and educate you at every step
so that your site comes out *exactly* the way you want it.
We will work with you to develop a strategic Internet plan that
will create a site brand new or from an exisiting "passive"
presence to an active ~ and dynamic ~ marketing tool that
stands out in peoples' minds long after the browsing session
is over.
Marketing the Website
It isn't enough to build a fantastic website and upload it
onto the internet. If you build it, they won't just come. Your
website needs to be marketed.
At Acklie Web Design we offer the following website marketing
services to assist in bringing visitors to your website:
Monitoring of search engine placement and optimization of your
site for search engine rankings.
Search engines are the major method that people will use to find
your website. All of the top search engines and directories have
different criteria for rating websites as to their relevancy
to a search term.
We use your key search term to evaluate your position on the
top search engines. We then make changes to your website that
can increase the potential of a better ranking for your website.
The ranking of your website is then monitored on a regular schedule
and, if needed, additional changes will be made and the website
resubmitted.
Targeted links
The second most popular method that people will use to find your
website is by clicking on a link to your website in another website.
In addition, several of the major search engines use link popularity
from other websites as part of their criteria for ranking websites.
We will resource links from other similar, but not competing,
websites and post them on your website.
Email Newsletter
An email newsletter, if done properly, is the third most effective
method you can use to bring traffic to your website. If it is
spam, or unsolicited email, it will be trashed before it's read.
Opt-in email means that your viewers ask to be put on your email
list. Opt-in email gives the vistor to your website an opportunity
to sign up for a newsletter which can alert them to special sales,
new products or services, events, or any other such items. This
newsletter will give them a reason to visit your website again.
We can set up a email list for your website that sends the email
address and name to Acklie Web Design as well as to your email
address. Then, using information you supply us with regarding
your newsy items, we create the newsletter and send it out to
all members of your email list. The newsletter will contain links
to the appropriate area of your website so all the recipient
has to do is to click on the link and they will instantly be
taken to your website.
Contact Acklie Web Design for website marketing services that
will put your website on the road to success.
